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BELIEF IS DOUBT EMBODIES THE IDEA THAT BELIEF, IN ITS ESSENCE, HOLDS THE NUANCED NATURE OF DOUBT. WE REJECT BLIND FAITH AND ENCOURAGE A DEEPER UNDERSTANDING. INSTEAD OF MERELY BELIEVING IN THINGS, WE ADVOCATE FOR KNOWING. OUR BRAND PHILOSOPHY RESTS ON THE RECOGNITION THAT CERTAINTY OFTEN FLOURISHES IN THE EXPANSIVE REALM OF SKEPTICISM.